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Appearance style is an integral part of one’s image. It carries a vast amount of information about a woman. Through style, one can infer a woman’s personality, preferences, emotions, intelligence, social status, and, of course, age. Style is the collective concept of the image a woman has chosen for herself. It represents the harmonious unity of outward appearance and inner content.

«Fashion passes, style remains,» these words belong to Coco Chanel. By choosing a specific clothing and makeup style, a woman can follow fashion changes as much as she wants, while still preserving her own style. Stylists distinguish the following main styles: classic, business, «Chanel,» romantic, sporty, avant-garde, folklore, fantasy, diffuse, and «Glamour» style. Each of these styles has its own characteristics.